株式会社 白元

Since its foundation in 1923, Hakugen has released numerous long-selling products such as parazol (moth repellent), hokkairo (heat pads), and NON SMELL (deodorizer for refrigerator), which have become eponyms for the respective product category. Hakugen and its numerous products are always at the forefront of the daily chemical product industry.

It takes many years for the use of a product to spread deeply and broadly in people’s lives and for the product to win the trust of users.
Since each company of the Hakugen Group was founded, the Group has steadily built up this “trust” step by step.
As time passed, so many of Hakugen’s products have become loved by consumers that the company is known as “a treasure chest of long-selling products”. The company supports the comfort of people’s daily life. At the present time, the three companies that form the group have a product lineup that extends across 18 product categories.
Hakugen is aggressively working in and quickly responding to diverse business fields, creating many hit products with a new feel in the various categories of daily general merchandise. A continual issue for Hakugen is precisely understanding the needs and the sense of consumers and continuing to create products that are loved for a long time, which is precisely the core of the Group’s identity.

HAKUGEN

• ○Moth repellent for protecting clothing
• ○Clothing care products
• ○Doll care product
• ○Dehumidifying agents
• ○Insecticides
• ○Deodorizing agents/fragrances
• ○Deodorizer
• ○Heat pads
• ○Heating goods
• ○Kitchen products
• ○Cooling gel sheet and pillow
• ○Personal care products
• ○Cosmetic products
• ○Medical products
• ○Health products
• ○Household products
• ○Heath products